Temptations of using a web design template may arise when you, a new business owner, want to set up your business. It may save you a few bucks, but then it also has hidden costs involved in the setting up of your presence online. These design templates have been the major cause of poor results and frustration to many businesses. The reasons listed below clearly outline how a web design template can kill your brand, and why you should consider investing in a professional website.
1. You Practically Become Dependent on Their Services
Once you start using web design templates, you cease having full ownership of your website. Your unique content quickly becomes incorporated into their template and systems. What this means is that you risk being shut down at any time with no warning whatsoever for irrelevant reasons e.g going contrary to their terms and conditions.
It is moreover impossible for you to download files from your website and upload them to a different web hosting service. You’re out of luck if ever you wish to change providers for one reason or another.
2. Some Web Templates Restrict Access to SEO Tools
These templates claim to offer SEO tools as part of the package. In truth, these tools cannot be compared to the services professional SEO services have to offer. Professional services ensure proper optimization so as to drive traffic to your website.
Major elements that are needed to impact SEO, such as titles or header tags are inaccessible in most website templates. In addition to this, the technology used in these templates cannot be picked up by search engines and are hardly visible on most smartphones.
3. They Do Not Make Your Brand Stand Out
The essential elements of your brand’s identity is its overall appearance. Website templates, in one way or another, cheapen your brand by forcing your to use either of their cheesy templates. This may lead to multiple business sharing your business’s logo or brand colors.
You may also not find what your business needs in terms of look and feel. The templates’ old and outdated nature will give your business an amateurish as well as cheap appearance. The most important thing a web design company can offer you is the creation of a site best suited for your business.
4. The Customization Feature Is Inaccessible
You simply cannot add any important details or add any functionalities or custom scripts. This often leads to frustration. Any professional website developer sets your custom website on a hosting server that has a positive reputation.
These kind of developers allow you to access the customization feature so as to include any functionality you see fit to be included in your website.